Being consistent on social media is another factor that will build trust with your audience and help you attract more customers.
But being consistent means much more than simply posting regularly.
In order to create awareness of your business or brand, you must create a consistent identity that people will begin to recognize over time.
Your posts and profile must consistently communicate who you are and what you represent in order to effectively attract new customers.
Here are a few elements to consider when posting on social media:
Your brand voice refers to the language you use when creating messages that will be seen on social media.
How do you want to come across to your target audience?
Would it be best to come across as more formal, or casual?
Humorous, or more serious?
Brief, or long-winded?
Emotional, or factual, and to the point?
We can go on and on, but the point is to think critically about how you will communicate to your audience based on your brand identity.
Also – consider how you will carry this voice into customer interactions.
Stay consistent with your brand voice when responding to customer comments, questions, and direct messages.
People will see your post before they read it,
And often what they see will determine if they take the time to read it at all.
Creating a visual guideline will allow people to recognize your posts visually and encourage them to stop and engage as you continue to provide value.
Start with these basic elements when creating visual guidelines for your brand:
Fonts – Pick a set of fonts and use them for specific purposes, such as headline, body text, and image text and use. For example Serif fonts tend to be better for body text as it is easier for the eye to follow when reading. Sans Serif fonts stand out for their clean bold appearance and work well for headlines.
Colors – Color is a quick and easy way to communicate emotion and meaning. For example: Red is the most Bold color, communicating energy and excitement, whereas cooler Blue exudes stability and harmony. (Check out this article for a full breakdown of each color). You’ll want to pick a primary color that fits your brand and use it in all your content.
Types of images – Will professional nature photos fit your brand? Or spontaneous selfies? Or artistic graphics?
Once you’ve created a visual guideline for your brand, stick to it in order to create an identity that your audience will grow to recognize.