You’re running traffic, getting leads, and maybe even a sale or two.
First off, congrats on making it this far (most people don’t)!
But you’re probably still a long way from firing your boss and retiring to your beach home.
So what can you do next to get more results from your sales funnel?
This blog post from Digital Marketing Expert Neil Patel breaks down how to build what he calls a “Conversion Funnel” that could triple your profits.
It’s a great read for advanced marketers and established business owners to get more out of their marketing.
If you want to learn the basic strategies and some simple ways to implement them into your sales funnel, then keep reading.
Here’s how to supercharge your sales funnel for more results (even as a newbie)!
Basic Structure of a Sales Funnel
As Neil explains in his article, most sales funnels are built around the AIDA model.
It’s well-known in the marketing industry and a reliable way to move people through your funnel.
Here’s what that might look like in a Facebook Ad:
Eye-catching creatives and Effective headlines designed to get people to stop scrolling and look at your ad.
Interest & Desire
Neil rolls these two phases into one. This is where your ad copy would come into play, speaking to the problem your prospect is facing and how you can help them in order to build their interest and desire for what you have to offer.
This is your Call To Action, which leads them to the next step in your funnel. For example, “Click here to download my free e-book”.
This process would repeat on the opt-in page:
Headline to anchor their attention, bullets to drive home benefits and build interest and desire, followed by a call to action.
And on and on through the funnel until they eventually purchase.
However, a sales funnel is a sales funnel because people will inevitably fall off at each transition and point of action.
To identify where people are falling off or continuing through the funnel, we can divide it into 3 sections:
Top of funnel
These are people who are just becoming aware of your brand.
For example, people who have seen your ad and possibly clicked to your landing page.
Middle of funnel
These are people who have shown some interest in what you have to offer but haven’t made a real commitment.
Often people spend a considerable amount of time at this stage before moving on.
For example, people who have opted into your email list, but haven’t taken the time to sit through a webinar or watch a VSL.
Bottom of funnel
These are people who have expressed an intent to take action, but maybe haven’t done so yet.
These are your hottest leads who are most likely to buy.
For example; These people have clicked on your email, watched your webinar or VSL and maybe even visited the landing page.
Understanding where people are in your funnel gives you the insight you need to help move them along towards a buying decision.
Here’s what you can do to help them take action so you can make the most of your efforts.
Include Follow-Up in your Funnel
If you have people in your funnel, then you already have their attention, and you’ve built some interest and desire.
But people can be hesitant to take action and buy right away.
It often takes multiple exposures and a certain amount of trust and rapport before they’re ready to pull the trigger.
Don’t let your hard work go to waste.
Nurture people at each stage of your funnel until they are ready to act.
Here are a few ways to do so:
Email should already be a core component of your sales funnel.
Use email to stay in touch, provide value, and continue to share your offer with leads.
Try creating segments to cater your message for people at each stage of your funnel.
And don’t forget to collect info (like first names) and use it to customize your email for a more personal touch.