“Email Marketing is dead!”
If you’ve been researching ways to make money online, maybe you’ve seen a headline or quote like this…
But just think about it: Do you even know anyone who doesn’t have an email address?
The truth is, nearly 3 Billion people worldwide use email. Yup, email’s STILL popular.
You probably receive a number of emails each week. You read them, get inspired by them, and maybe even look forward to the next one…
Despite the shocking clickbait headlines out there, Email Marketing is still one of the most effective ways for beginners to make money online…
Here’s 5 reasons why Email Marketing (Still) matters in 2021.
Spend a Little – Make a Lot
It’s easy, effective, and inexpensive.
Email marketing allows you to reach a large number of people while spending next to nothing per message…
For new business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail…
Plus – according to this site, the average person earns $42 for every dollar spent on email marketing.
Imagine putting a dollar into a machine and getting 42 back!?
With potential returns like that, Email Marketing can help you turn your pocket change into serious profit.
Automated Selling Robots
Imagine what it would be like if you could hire a a salesman to work for your business 24/7?
Now imagine he never complained or even asked for a commission…
That, my friend, would be called an “Autoresponder”
An autoresponder is a software tool that lets you automatically send emails to anyone on your list, like new leads or faithful buyers…
Once you’ve written some effective emails that get you sales, you can add them to your autoresponder and automatically send them to whoever you choose…
That way, your best emails can sell for you over and over again, without you having to lift another finger!
Build Relationships The Easy Way
Let’s face it; you won’t be successful in any side-hustle or business without building relationships with people.
That’s what makes Email Marketing so important – it gives you a chance to speak to people directly.
Most email marketing software like Getresponse allows you to contact people individually, even by name…
Plus – you can divide your list and send special emails only to certain people who really want it…
That way everyone gets a personal message they love, directly to their inbox, at a time that is convenient for them.
Email marketing makes building relationships a breeze!
Test, Tweak, and Take Home More Money
Email also takes the guesswork out of marketing.
Most email service providers show you how your emails are performing so that you can make small changes for better results…
Some even let you test 2 of your emails against each other to see which one performs better…
Testing this way teaches you more about your subscribers and helps you improve your marketing even more…
And the more effective your marketing, the more money you earn!
(Here’s a few pro tips from Keala than can help you boost your open rates)
Reach People Anytime, Anywhere
One study showed that 9 out of 10 people use smartphones to access their email – and that was back in 2014!
Because mobile devices have become so common, people are checking their emails all the time – in line at Starbucks, on the way to work, in the waiting room at the doctor’s office, at the grocery store, everywhere…
Not using email means you are missing out on 24-hour access to potential customers!
Start using Email Marketing now to help you earn money in your sleep.
Conclusion
Email marketing is key to starting your own side-hustle and making money online.
Low startup costs and high ROI (return on investment) means the few dollars you spend can come back doubled or even tripled…
And, since you can see how your emails are performing, you can easily tweak them for even bigger profits!
Customized emails sent to only the right people make it easy to build relationships…
And since everyone has a smartphone in hand, you can reach your subscribers 24 hours a day, 7 days a week…
Which means Email Marketing is still one of the smartest ways to build a real online business that works for you in 2021 (despite what any “guru” might claim).
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Don’t forget to drop a comment below and let us know what else you’d like to learn!
Summary: Email Marketing Statistics
Here’s a summary of the email marketing statistics for 2021:
- The number of active email users is forecasted to reach 4.3 billion in 2023.
- 293.6 billion emails were sent and received each day.
- Average expected ROI is $42 for every $1 you spend on email marketing.
- Nearly nine out of every ten marketers use email marketing to distribute content organically.
- 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention.
- The average open rate for a welcome email is 82%.
- Emails with personalized subject lines generate 50% higher open rates.
- Sending 3 abandoned cart emails results in 69% more orders than a single email.
- Videos added to your email increase click rates by 300%.
- 49% of consumers would like to receive promotional emails from their favorite brands.
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Is there anything else you’d like to know about email marketing statistics and wish was included in this article? Let us know in the comments below!
